New Pattern Sneak Peek: Shore Thing — Spring 2019

At last spring break is but a month away and lake days are on the horizon, which means it’s time to get a pattern that matches the vibes of these warm getaways. When you look at our latest pattern, Shore Thing, you will immediately dream…

New Pattern Sneak Peek: Pretty Posies — Spring 2019

We usually wait until the summer to reveal our latest Vera Bradley Foundation for Breast Cancer pattern, but this year we simply can’t contain our excitement! It’s never too early to get a jump start on spring and that’s clearer than ever with the arrival…

New Pattern Sneak Peek: Stitched Flowers

If there was ever a month when we need a pick-me-up, it’s January. We all have a small case of the blues with that holiday bliss behind us. This is why our designers knew our latest pattern Stitched Flowers was perfect for January. Whoever said…

Meet Our New Pattern:
Daisy Dot Paisley – Winter 2018

Icy blue and snowy white will forever be the symbols of the winter season, so naturally our latest pattern is covered with these colors. Arriving this week, Daisy Dot Paisley is the dream print for those wanting to carry something that feels appropriate for the season, yet…

New Pattern Sneak Peek:
Bramble – Winter 2018

As we move from one month to the next, our designers aim to create patterns that embody the spirit of the season. As November approaches, we find ourselves on the cusp of winter, and our designers created the perfect pattern to lead us into this…

New Pattern Sneak Peek:
Holiday Owls – Winter 2018

The release of our next pattern isn’t like any other. In fact, our holiday pattern is perhaps our most anticipated print of the year. We love to keep you guessing about what the latest little critter frolicking about on a festive pattern will be. We’ve…

New Pattern Sneak Peek:
Bordeaux Blooms – Fall 2018

When fall comes to mind what color do you think of? For us, it’s wine. The sight of a deep, luscious red tone brings autumn to mind just like the scent of pumpkin pie or the taste of apple cider. That’s why we wanted to…

Sneak Peek: Fall 2018
VB Originals Collection

Our history defines us and continues to inspire us even 36 years after our first bag was made. We know our fans love a good throwback, which is why we’re bringing back a few fan-favorite patterns of the past for a limited time. VB Originals,…

New Pattern Sneak Peek:
Vines Floral – Fall 2018

Fall is just around the corner with September beginning later this week! We always look at Labor Day as the unofficial transition from summer to fall, so we’re gearing up to switch over our closets in the coming weeks. Just in time for the new…

New Pattern Sneak Peek: Charcoal Medallion
– Fall 2018

August is always that sweet spot between summer and fall. We still get to enjoy the benefits of summer (AKA — endless sunshine and sandal season), while getting a taste of the upcoming season shift. Although we love this “in-between” month for giving us the…