If you’re visiting us in stores this spring, be on the lookout for a super special art installation. We partnered with internationally known artist Sayaka Ganz on a series of show-stopping sculptures inspired by ReActive, our new collection of on-the-go styles made from recycled plastic bottles.
The seahorse sculptures, all made from found and reclaimed plastics, are a nod to our spring novelty pattern, Seahorse of Course.
“I was drawn to the project because of the deeper meaning,” says Ganz, who lives and teaches in our hometown of Fort Wayne, Indiana. “Consumers can only do so much. Companies have a responsibility to make it easier, or possible at all, for everyone to make better choices.”
Ganz was the perfect partner for this project. Raised on Japanese Shinto beliefs, as a child, she was taught that all things — even those that have been discarded — have value and beauty. Using reclaimed plastics and metals, she uses her unique 3D impressionism style to create the illusion of life and movement.
Each sculpture for Vera Bradley took about 10 days to design and build. Ganz starts with the metal base then adds plastic materials as she goes. She is drawn to color and shapes that help her create a sense of life. Each one of the nine sculptures she did for us is completely unique.
“I hope people look at the work and feel more connected to nature,” Ganz says. “I hope they are more interested in our planet and in working together to create a better, more sustainable future.”
You can catch Ganz’s work through the end of February in our Vera Bradley Stores at Twelve Oaks Mall, Mayfair Mall, Mall of America, Partridge Creek, Fayette Mall, The Woodlands Mall, Deer Park Town Center, Jefferson Point, and in Soho.
Inspired to make your own impact? Shop new ReActive now!