This spring, we’re excited to be taking a new step toward sustainable design with our first-ever collection made from repurposed materials. New ReActive is made from recycled plastic bottles — sixteen bottles go into every yard of fabric.
We’re proud of that number, but it was a few others we just couldn’t get out of our heads that spurred this exciting product line. Every minute, more than one million plastic bottles are sold worldwide. 91 percent of all plastic is never recycled. It takes 450 years for a single plastic bottle to degrade completely.
We believe companies like ours have a responsibility to change those numbers and to give you options that help you do the same. That’s why we’re so proud of our latest collection and the chance it gives you to make a small change that will make a big difference for all of us.
The transformation doesn’t stop there. ReActive has the power to transform your day too — making it easier for you to explore our beautiful world while doing a small part to save it.
The new ReActive styles are everything you expect from us: lightweight, ultra-versatile, super smart and stylish, too, in our fun new prints and standout solids. But just what special details went into the designs? We sat down with Chief Creative Officer, Beatrice Mac Cabe, to get all the details.
“These styles are meant to be lighter on you … and the environment. Getting the fabric just right was really important. We modeled it after our best-selling Lighten Up, and we are really pleased with the result. You can’t even feel the difference when they’re side by side! It’s super light and soft, yet durable and water repellent, making it a great choice for everyday, travel, even by the waterside.”
“All the features were made for function … we updated hardware to make it lighter and more modern and added webbing straps for comfort (and cool factor). We’re also using a new sport mesh for pockets that offers extra stretch … and extra versatility.”
“We added lots of new extras for everyday ease, too. Handy carabiner clips are such a welcomed add — for your keys, your water bottle, whatever. We also put TPU [plastic]-lined pockets inside select styles for stashing everything from swimsuits to toiletries. Favorite features like hidden pockets on totes and the mesh top on the beach tote are all there, too.”
What’s next for ReActive and our commitment to sustainability? We love Beatrice’s answer!
“We are always responding to our customers’ passions and what we believe to be the right things to do in a changing world. We see this launch as an evolution for us and a step toward a bigger future promise. A small change can make a big difference — in this case, almost 3 million bottles in one season — and we are so excited to start this journey with ReActive.”