Female role models are everywhere. They’re sitting next to you at work, they’re in your home and they’re on the other side of the world. Everywhere, everyday we are inspired by moms, grandmas and other women from all walks of life. It’s important to celebrate and acknowledge what makes each mother and woman unique, which is exactly why you need a bag that looks and feels just as special as you truly are.
Four of our associates customized a bag that fits their needs as a mom on-the-go, new mom, grandma and aunt. Keep reading to see how these leading ladies conquer every day with a stylish yet functional sidekick that’s the perfect fit for their lifestyle.
a mom on-the-go: christine
favorite bag: iconic triple zip hipster
Mom of two Christine knows what it means to be busy. Between spending Sunday mornings with her extended family, working as a photography producer and caring for nine-year-old Liam and 11-month-old Evelyn, her life requires a handbag that can keep up. Enter: the Iconic Triple Zip Hipster. This is Christine’s style of choice because a hands-free crossbody is a requirement. She picked the Happy Snails pattern because it’s colorful yet accented with neutrals that can tie into so many outfits.
While Christine’s life is fast-paced she knows how to enjoy those simpler moments. “We are a really busy family so, for me the best memories aren’t the ones where we are on vacation or doing something extraordinary,” says Christine. “They’re the ones where we slow down. When you’re always on the go, it’s the quiet meals you make together, it’s watching your daughter pull herself up for the first time, bringing your oldest onto a photo shoot and watching his eyes light up. Those are the memories I hold onto.”
new mom: kelli
favorite bag: iconic vera tote
For new mom and director of product development Kelli, customizing her Iconic Vera Tote in Capri Melon was so easy. She can still remember Capri Melon coming out when she was a Vera Bradley intern in high school. She loved it then and now she’s ready to sport this throwback pattern all spring long. Kelli has and always will identify herself as “a pink girl,” but when her son Karson arrived just months ago, she upgraded to a work AND mom-approved bag: the Iconic Vera Tote.
When Kelli’s using the Iconic Vera Tote for work she loves how all of her essentials fit perfectly. From her mouse and business cards to folders and laptop, every last thing is tucked away in this classic silhouette. However, when the weekend comes, the Iconic Vera Tote transforms from her work bag to baby bag. The pockets from the inside out make it easy to organize bottles, diapers, toys and more.
favorite bag: carson shoulder bag
This mother of three and grandma to two girls, Sa’Marah and E’Anah, picked Java Purple for a reason. Not only is purple visual merchandising clerk Melinda’s favorite color, but it’s also all of her girls’ favorite color, “That color creates a connection between my girls and me,” says Melinda.
Melinda says she finds herself using the Carson Shoulder Bag on a daily basis no matter if she’s going to dinner or the park with her grandchildren. Not to mention Melinda is the definition of a cool grandma, because she’s loves switching up her style. Her favorite part of the Carson Shoulder Bag is being able to change the color and length of the strap for a fresh look.
favorite bag: iconic large travel duffel
When it comes to aunt Shruti, she’ll do just about anything to make her two-year-old nephew Shaurya smile. No matter if she’s making goofy faces to get some laughs or spoiling him a little extra, she cherishes every moment she gets to spend around her nephew.
For assistant designer Shruti, the Iconic Large Travel Duffel is the perfect bag, considering her nephew is a road trip away. “It’s so spacious, I think I can fit myself in that bag,” says Shruti. “I’m a really heavy packer, if I am going somewhere for two nights, I carry four outfits.” Shruti is passing along her favorite travel style to Shaurya for his travel adventures to come, which is why she customized this duffel to be bright and blue with a special message inside.