Everything You Need to Know About Annual Outlet Sale 2019

Get ready for our best outlet sale ever! The 36th Annual Outlet Sale is going to be one for the books with an exclusive pattern, a new VIP experience and special deals you can’t find anywhere else. Running Wednesday, April 10 through Sunday, April 14, our Annual Outlet Sale has certainly evolved over the years, growing from a small tent sale in 1983 into a five-day event held in a 100,000 square foot convention center! This year’s sale has a lot of new exciting additions, so we’re highlighting everything you need to know to get ready for this year’s event.

vip experience

One of the exciting additions for this year’s Annual Outlet Sale is the VIP Experience! There are a lot of perks of being a VIP including special parking, faster check-out, a Vera Bradley lanyard, free reusable shopping bag and being among the first on the sales floor! VIPs also receive a $25 off your $100 purchase coupon for use at the sale. VIP spots are filling up fast — purchase your $50 VIP ticket now to secure this special experience! Already got your ticket but you want to be a VIP, too? No problem! You need a regular ticket in addition to the VIP experience, so you can add it on at any point (until they sell out)! All proceeds from the VIP ticket sales benefit the Vera Bradley Foundation for Breast Cancer.


pattern preview

Last year our Annual Outlet Sale shoppers were the first to preview and shop an upcoming Vera Bradley Factory Outlet-exclusive pattern during the sale. Everyone loved getting to shop Vintage Floral first last year, so we’re giving our shoppers another exclusive sneak peek at this year’s sale! Tropical Evening will be available to shop in dozens of styles at the 2019 Annual Outlet Sale prior to its release in Vera Bradley Factory Outlet Stores this May. We have a feeling you’re going to love Tropical Evening!


refer a friend

Have you already registered for this year’s sale? Spread the word and you could win! Refer your friends to register for the 2019 Annual Outlet Sale and you will be entered for a chance to win one of five travel gift sets in the Factory-exclusive pattern, Tropical Evening.

refer a friend now

exclusive offers

In addition to the great discounts offered at the Annual Outlet Sale, we also have several exclusive offers you can take advantage of at the sale. If you’re a healthcare worker, law enforcement professional, military personnel or school faculty member, show your ID at the sale to receive a special discount (any day of the sale!). If these professions don’t apply to you, there are still other ways to receive an offer! During the sale, we partner with local organizations to give back to the community. By making a donation, you’ll receive a coupon for use at the sale. Learn more about how to give back.

other goodies

We weren’t kidding when we said this is going to be our best year ever. For the first time ever, we’re selling an exclusive Vera Bradley Annual Outlet Sale T-Shirt at the sale for just $15! We also have upgraded our shopping bags to a reusable mesh shopper tote that’s more durable than ever before. If you love using your shopper tote during the sale, you’ll be able to purchase one to take home with you at checkout!

For the first year ever, you can plan out your shopping priorities and map your path ahead of time! Download the shopping floor map to start your planning!


You may have heard us mention that you need to register in addition to buying your tickets. You need to be registered in order to make a purchase at the sale, which you can do here! However, you only need to purchase tickets if you plan to shop on Wednesday through Friday at a ticketed session. We run four 2.5 hour sessions each day on Wednesday, Thursday and Friday that you need to buy a ticket to attend. Tickets are limited, so if you plan to shop these three days, buy your ticket now! Saturday and Sunday are general admission, so no ticket is required (just make sure you register)!

The Annual Outlet Sale is more than just a sale — it’s a shopping destination and fun getaway for you and your girlfriends! Over 45,000 fans from all 50 states (and several countries, too) flood our hometown of Fort Wayne, Indiana to shop the sale, dine at local restaurants and enjoy the best spots around the city.

Still need to buy your ticket for this year’s sale? Register and secure your tickets now!


Leave a comment below or read what others wrote (5).

  1. Tammy said on :

    Will there be a shuttle to the Vera Store from the Coliseum?

  2. Isa said on :

    Does the sale applys online?

  3. Diana said on :

    So excited I’M a Vera lover

  4. Test Your Annual Outlet Sale Knowledge with Trivia - Vera Bradley Blog said on :

    […] Learn more about the 2019 Annual Outlet Sale before it begins! […]

  5. Judy said on :

    Had a great time at the sale but…… missed not finding most of my favorite items:
    Note cube with pen, napkins, sugar free mints, hand lotion, aprons and packing cubes. I really really miss the aprons and mints the most! There is a meal I do not cook without a VB apron and not a play/show/movie is attended without sharing my mints.
    I have wayyyy tooo many Villagers but I still managed to add to my collection this year and of course found other treasures.

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