Giving Back to YWCA
on Giving Tuesday

The holidays are known for gift-giving, festive decorations and spending time with those you love. Although it may not immediately come to mind, this is also the season of giving back. Kicking off the charitable season, #givingtuesday (the Tuesday following Thanksgiving) is a global day of giving where companies, individuals and organizations come together to give back to those in your own community.

vera bradley x ywca

This year, Vera Bradley is partnering with YWCA in order to impact women locally and nationally. As a company founded by women for women, Vera Bradley supports the local YWCA association in Northeast Indiana and their incredible work with women in the community. YWCA has made it their mission to eliminate racism, empower women, stand up for social justice, help families and strengthen communities across the United States. Nationally this organization serves over 2 million women, including countless families in Northeast Indiana. Vera Bradley is donating $50,000 to YWCA Northeast Indiana this Giving Tuesday to support their efforts in both our community and beyond.

“On behalf of YWCA Northeast Indiana, we are thrilled and thankful for this significant donation and partnership with Vera Bradley. Our 66-bed domestic violence shelter is often over capacity because we don’t turn away any individual in crisis. Last night alone 42 adults and 54 children called our crisis shelter home. Vera Bradley’s generous donation will enable us to consistently provide an excellent level of care to all of our clients as they seek comfort and hope within our walls.”

– Paula Hughes-Schuh, CEO of YWCA Northeast Indiana


Paula shared with us what this donation will go toward at YWCA Northeast Indiana. In addition to renovating the residential spaces, these funds will assist in coordinating education and transportation plans for clients who are students, promoting healthy habits by teaching clients to prep and cook meals and planning activities for youth clients. YWCA Northeast Indiana will now be able to employ a full-time Nutrition Coordinator and a Lead Children’s Case Manager to focus on the children in the residential program.

Across the nation, each YWCA association has their own unique set of programs designed to support families and empower individuals in their community. In Northeast Indiana, YWCA provides addiction recovery services and community programs that develop personal safety plans and provide job training resources for domestic violence survivors. They also offer youth and adult education programs, a variety of community programs, in-house counseling for sexual assault survivors and Dress for Success, which provides clothing and job coaching for interviews.

In addition to the donation, Vera Bradley executive team members will be visiting the local YWCA campus to decorate each of the residential spaces with a holiday wreath.

making a difference

For more than 260 years, YWCA has been giving women the tools they need to succeed. Here’s what a few of the women impacted by YWCA Northeast Indiana had to say about their experience.

“I am finally proud of myself again. I am on the right path to make my kids proud of me again and that means the world to me … Thanks to the YWCA shelter, I feel like a new person.”Ellen

“I have already shared with several women about the YWCA and the resource it provides to women in abusive relationships. I hope this service continues in our community and other women discover the opportunity for healing, just as I did.”Kathy

“I am really grateful to Hope House. It changed my life; it gave me my life back.”Megan

Learn more about YWCA


The Giving Tuesday website makes it easier than ever to find an organization in your community in need of your donations or time. Just search your zip code and choose a meaningful cause to get started. Find Giving Tuesday organizations near you.

Learn more about #givingtuesday



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