Introducing VB Original: Create Your Own
Customized Bag

Choosing a new handbag goes beyond your typical shopping trip. Selecting the perfect style to fit your needs, in a color or pattern that you love is more than just a purchase — it’s an experience. Now we’re making that experience even more special by allowing you to customize a bag to fit your style and personality.

Today we’re introducing our latest innovation and online experience: customization. We know that every customer is as unique as one of our many patterns and deserves a bag that can reflect her true personality. You can now create a VB Original, a bag designed for you, by you so you can truly be one-of-a-kind.


how it works

Start by choosing one of our four most popular styles, then make it your own by customizing the pockets, straps, lining and color scheme! Lastly, put on the finishing touches with a monogram or handwritten message to be stitched inside! Two to three weeks later, your new creation will arrive on your doorstep, ready to be shown off to the world.

make your own

Creating your unique bag is super simple, but we’re going to make it even easier by breaking it down, step by step.



pick a style

You have four bag styles to choose from — the Iconic Vera Tote (starting at $108), the Iconic Large Travel Duffel (starting at $118), the Iconic Triple Zip Hipster (starting at $84) or the Carson Crossbody (starting at $118).



choose a base fabric

Whether you’re a pattern gal or love our microfiber solids, you can mix and match any way you want. Choose from 14 patterns and solids, including both beloved favorites and exclusive newbies to create your one-of-a-kind bag. That’s right — you can recreate your favorite Java Blue or Happy Snails bag (with personalized touches, of course)!



customize the pockets

Whether you want to mix your patterns or complement your base fabric with a pretty solid, the choice is yours. Not sure what will look best with your base? Don’t worry – we’ll give you some suggestions, too!



color your straps

Mix it up with a pop of color or make a statement with a bold pattern. Whatever your style, carry it your way by coloring the straps how YOU want.




select a trim

We’re all about the little details, so naturally we made those customizable, too! Select your trim color and decide if you want to accent your bag with a bold pop or subtly trim with a coordinating solid.



decide on the lining

Make your bag pretty from the inside out! With your choice of pattern or solid on the inside of your new bag, you’ll be sure to smile every time you look inside.


make it personal

Personalize your bag by adding your name, favorite word or monogram with 13 different personalization options and 28 thread colors. For the first time ever, we’re taking things to a whole new level with the ability to upload a handwritten message that can be stitched into the inside of your new bag. Whether you go for an optimistic or sentimental message, this personalization will make your customized bag uniquely yours.

learn more about customization


Leave a comment below or read what others wrote (6).

  1. Tatyana said on :

    Make it available for messenger bags and suit cases

  2. Kaitlyn said on :

    I love this!!! ❤️❤️❤️

  3. Jeevita said on :

    This is so cool!!! I am totally going to buy it

  4. Roberta said on :

    Great idea, I’ve always wished you would do this. Great gift idea.

  5. Elyssa said on :

    I love Vera Bradley!

  6. 3 Ways to Spend Your Vera Bradley Gift Card - Vera Bradley Blog said on :

    […] What better way to treat yourself than creating a custom bag that is uniquely you? Our new Customization tool allows you to choose from four bag styles, then customize the color, pockets, trim and more to create the perfect bag. Planning a big trip for 2019? We recommend customizing your very own Iconic Large Travel Duffel (bonus points if you add a monogram)! If you want to show off your creation on the daily, you can choose between the Iconic Vera Tote, Iconic Triple Zip Hipster and Carson Shoulder Bag. We broke down the process step by step on the blog. […]

Fill out your details below to submit your comment. Your name will be displayed, but not your email address.