VB Foundation

How to Show Your Support During Breast Cancer Awareness Month

Tomorrow kicks off National Breast Cancer Awareness Month. This cause has always been close to our hearts at Vera Bradley. Our co-founders Barbara Bradley Baekgaard and Patricia Miller created the Vera Bradley Foundation for Breast Cancer in 1998 after their close friend and a Vera Bradley sales representative, Mary Sloan, had her life cut short due to breast cancer.

One of the Foundation’s signature fundraising events — Tickled Pink: A Gathering of Girlfriends — will take place next weekend at our home office in Fort Wayne, Indiana. Supporters will gather for an evening with girlfriends while raising funds for breast cancer research. Although this is certainly a highlight of National Breast Cancer Awareness Month, there are other ways you, too, can get involved! Here are four easy ways to show your support throughout October.



round up your order

Did you know that every purchase made in-store is eligible to be “rounded-up” to the next dollar with that difference going toward the Vera Bradley Foundation? Also, for online orders, you’re able to add on donations starting at $1. Although these donations may seem small, together they make a huge difference. Last year alone these round-up donations totaled $1.2 million!

In addition, throughout the month of October, Vera Bradley will be matching all online and in-store donations to the Vera Bradley Foundation dollar-for-dollar up to $100,000!


wear pink

Show your support during October (and beyond) by carrying our 2018 Vera Bradley Foundation colors, Butterfly Flutter and Passion Pink. You can also add a pink monogram to eligible items for a subtle nod to the cause.

Shop our Carry Pink Collection


make a donation

If you’re looking to make a direct donation to the Vera Bradley Foundation, you can go to verabradley.org. Donations can be made on a one-time or recurring basis. 83 cents of every dollar donated goes to breast cancer research so you can feel confident your donation is going directly to the cause.


host an event

If you aren’t able to attend one of the Vera Bradley Foundation’s signature events, you can host your own! By hosting your own event, you can help broaden the awareness and support base for the Foundation. Up for the task? The Foundation provides online tools to help you get started! Learn more about hosting your own event here.


Leave a comment below or read what others wrote (2).

  1. Donna said on :

    I think it’s wonderful that you have specific colors for Breast Cancer awareness, but what I have found even better, is that you chose one pattern , Butterfly Flutter, to represent it. You may not know this, but the butterfly is also a symbol in the fight against Lupus. In my family, we are very aware of all things “butterfly”, as my sister and her daughter have both had and have, Lupus. This very debilitating disease has been identified in some women (the majority gender suffering from Lupus) from a “butterfly rash” across the face. Hence, the symbol. I will be purchasing the Butterfly Flutter pattern from your wonderful collection, but for an altogether different disease to support! Thank you for the beautiful patterns you always have (I am a very LONG time Vera collector and lover!).

  2. 2018 Tickled Pink: A Gathering of Girlfriends Event - Vera Bradley Blog said on :

    […] Tickled Pink 2018 may be over, but we’re still fully committed to supporting the cause throughout National Breast Cancer Awareness Month. Vera Bradley is matching every donation dollar-for-dollar up to $100,000 made online and in stores during the month of October. Learn more about how you can get involved with four ideas on how to show your support. […]

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