The Iconic 100 Handbag is Back

When you think of Vera Bradley, it’s likely that our bold patterns, bright colors and spacious duffels come to mind. Since the very beginning, this signature duffel silhouette has been a key part of our identity, offered in various sizes over the years. The 100 Handbag was always a fan-favorite for its practical, everyday size, making it the perfect candidate to bring back for a makeover.

That’s right — our famous bag is back! While it may look similar to its vintage twin, don’t be fooled. We spoke with senior designer, Lap-Yin Chu, to learn how the 100 Handbag of the past is returning with the versatility and functionality we all need in 2018. Let’s meet the Iconic 100 Handbag.

why now

While the duffel is forever a staple at Vera Bradley, Lap-Yin and the trend team were thrilled when they saw the classic duffel shape rising as an on-trend silhouette across the fashion industry. There was no better time to bring back the fan-favorite style infused both with our heritage and more modern elements.


what’s new

First and foremost we know you like to switch it up, which is why Lap-Yin made it a priority that the Iconic 100 Handbag could be worn multiple ways. The handles have been shortened for a more modern look and we’ve added a detachable, adjustable shoulder strap so you can adjust the length to make it a shoulder bag or crossbody. We even took it a step further and added two exterior full-length zip pockets and three more interior pockets for added function and security.


pattern or solid

We’ve left the choice up to you! When we decided to bring back the Iconic 100 Handbag, we wanted to provide options to fit every style and personality. The silhouette comes in Microfiber Gage Blue, Charcoal, Classic Navy and Classic Black for those wanting an evergreen handbag. If you’re looking for something with an elevated modern twist, we have the Iconic 100 handbag in Denim Navy. However, Lap-Yin’s favorite way to wear this bag is, of course, in one of our patterns, especially Romantic Paisley, Charcoal Medallion or Vines Floral.

“I like the cotton version as this is a revamp of an old style. Having it in a cotton pattern is very Vera Bradley, but now it’s paired with an updated style.”

— Lap-Yin

shop the iconic 100 handbag

Want to be in the loop on more autumn styles you need this month? Check out our blog post rounding up our top 10 fall essentials here!


Leave a comment below or read what others wrote (5).

  1. Joanne said on :

    I think you need to make an insert for your charge cards and license that will fit inside the crossbody for the iPod that can be removed and also can be used in many of your other purses and bags.
    I like to switch purses and bags but hate to move all of my cards.

  2. Behind the Seams: Midtown Convertible Backpack - Vera Bradley Blog said on :

    […] Not a backpack gal? Learn the inspiration behind the return of the Iconic 100 Handbag (AKA — the handbag of all handbags) here! […]

  3. Susan said on :

    Please more colors

  4. Cynthia Hatten said on :

    I would love to see the Bowler brought back. Failing that, what is the VB bag that comes the closest to the old Bowler? I NEED ONE!!!!😊

  5. JOAN said on :

    I understand your wanting to keep your purses up-to-date but all of your iconic styles are not suitable for people like me who are ft tall. I’ve carried VB purses for years and would not consider any other purse but your designer has now put me “on the spot” and I’m having a difficult time choosing a new purse. Please think of us short people!!!

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