New Pattern Sneak Peek: Superbloom

Can we just skip the April showers and bring on the flowers already? There’s something about April that drastically changes our mood each year. Between the extended hours of sunshine and return of colorful flora, there’s a sense of renewal that is much-needed after the long, cold winter. With a new season comes a new pattern to brighten your wardrobe (and day)!

the inspiration

Arriving online and in stores on Thursday, April 12 is a fresh floral perfect for spring. Superbloom features painted, textured flowers scattered on a bay blue ground for a bold and romantic feel. The pretty palette of sunset pinks and blues with accents of orange and spring green is the perfect complement to your spring wardrobe.

Available in our Iconic, Signature, Change It Up, Hadley and Carson Collections, you won’t have any trouble finding a Superbloom bag to fit your style. If you can’t get enough of pretty florals in spring, you’ll love Superbloom Sketch and Scattered Superbloom. Offered in our travel styles, these two coordinating patterns will brighten up any airport.

how to wear it

Lively florals and feminine details are the anchors of a great spring wardrobe — luckily, Superbloom fits right in. An embroidered top and chambray skirt are great for dinner al fresco and Sunday morning coffee dates alike. Slide sandals let you show off that spring-ready pedi and simple accessories keep you casual and comfortable.

The All in One Crossbody can keep up with your packed schedule, converting effortlessly from a crossbody to a wallet or wristlet. Finally, a bag that is just as versatile as your lifestyle.


make your wish list

style your tech

Dress up your phone, tablet and desktop screen with our new pattern wallpapers.

See the inspiration in pictures by visiting our Superbloom board on Pinterest.

Shop the entire collection when it arrives,
online and in stores, on Thursday, April 12.

See our Spring 2018 patterns in action below!


Leave a comment below or read what others wrote (3).

  1. Janis said on :

    Superbloom is a delightful pattern! I’m a floral photographer…with a special place in my heart for visuals using floral imagery. Several Superbloom patterned bags will be going on my wish list.

  2. Karin said on :

    Hello!! To all you great and talented people at Vera Bradley: have enjoyed your bags for years now but since I am now tied to a walker or sometimes even to a wheelchair would LOVE nice , cheerful bags for those! PLEASE consider this as I still love color and with pain and age could always use something to cheer me up. Old age is not always fun but is probably (??) better than the alternative! Please consider the possibility of my request. Hoping to hear from you, Karin

  3. Summer 2018 Monthly Edit: May - Vera Bradley Blog said on :

    […] the 2018 Annual Outlet Sale and the launch of our newest pattern, Superbloom, April flew by! May has arrived and we couldn’t be more excited! With the (slowly) rising […]

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