2018 Annual Outlet Sale: Everything You Need to Know

Our upcoming Annual Outlet Sale is special this year — it’s the 35th anniversary of this unique shopping event in Fort Wayne, Indiana. What started in 1983 as a sale in a 10’ by 10’ tent is now a five-day event in a 100,000 square foot convention center! That’s right — imagine rows upon rows of your favorite Vera Bradley styles, all at discounted prices. Get your wish list ready, because this is going to be our best year ever!

The Annual Outlet Sale has evolved into a shopping destination and fun getaway for girlfriends! Over 45,000 fans from all 50 states (and a few countries, too) flood our hometown to shop the sale, dine at local restaurants and visit the best Fort Wayne spots.

If you’re a newbie to the Annual Outlet Sale, we’re here to help! A few of our associates shared their top tips for a successful and fun time at the sale.

“The first three days of the sale offer multiple ticketed sessions and the last two days are open to the public, with no ticket required to enter. If you want the best selection, definitely register early!” – Jillian


“Wear a backpack or crossbody at the sale. Being hands-free is key when trying to fill your arms with new styles! You’ll thank me later!” – Kaylee


“Use your map! You’ll receive a map of the floor when you walk in, so you can strategically pick where to shop first based on your wish list.” – Elise


“Wear comfortable shoes! The Allen County Memorial Coliseum is huge, so you don’t want a poor choice of footwear to damper the day.” – Jenna


“You can make a difference at the sale, too! Make a donation to the Vera Bradley Foundation for Breast Cancer and help support other local organizations present at the sale!” – Holly


There’s still time to join the fun! We’re just three weeks away from our biggest event of the year, so there’s no better time to make your reservation.

Top 5 Reasons for a $5 Ticket



Guarantee your shopping time to access the very best selection of exclusive styles and patterns! Quantities are limited, so you’ll want to shop before they’re gone!



For the first time ever, we will be debuting a new factory-exclusive pattern at the Annual Outlet Sale! Be the first to carry Vintage Floral before its official release on April 26!



You can make a day (or week) of it! Grab your shopping squad and come visit us in Fort Wayne for shopping, dining and exploring!



Are you a military member, healthcare professional or educator? Bring your ID and receive special discounts throughout the week! Check out our official schedule of events for details.



Receive $10 off at the Annual Outlet Sale checkout with your advanced ticket purchase!


Join us April 11 – 15 for our biggest event of the year! Get all of your questions answered about the Vera Bradley Annual Outlet Sale before you go. Are you not able to attend the sale this year? Follow us on Snapchat and Instagram Stories for an inside look at the fun!

Register now


Want to win a trip to this year’s sale? Today is the last day to enter for a chance to win the ultimate girlfriend’s getaway!


Leave a comment below or read what others wrote (7).

  1. Emma said on :

    Would love to be able to access Vera Bradley events or shops in the UK, if you ever want to branch out overseas, please do!!
    My Mum and I LOVE Vera Bradley products and made a day of it shopping in Orlando for our dream bags and accessories.
    12months later (today) I am using all of my set ready for my hospital/labour bags and cannot wait to welcome my first born into the world with a little bit of Vera Bradley present!

    Thank you!

  2. Spring 2018 Monthly Edit: April - Vera Bradley Blog said on :

    […] your trip! Register now to secure your spot in shopping the best selection of patterns and styles. Learn more about our Annual Outlet Sale and see why this is going to be our best year yet in our latest blog […]

  3. Linda said on :

    My daughter and I have made this an annual mother/daughter trip. This will be my third trip. We have so much fun. Each year we purchase gifts for the following Christmas. Even tho there are many people at the show, we don’t notice because we are having a good time. This year when we buy items for Christmas…… we are taking some post=it notes and a list of who we are buying for. After leaving the show and are settled in our room for the night, we will attach a sticky note with the person’s name on it to the items we purchase so we won’t forget who/what we bought for. Some of my Christmas gifts traveled as far as Puerto Rico last year. I can’t wait. I’m excited. NOTE: And I don’t forget to purchase some new things for myself!!!!!

  4. Karen said on :

    Looking for map!!

  5. Joyce said on :

    This will be my 22nd yr of attending the outlet sale!!! I don’t need a thing but can’t wait to get there!!!!

  6. Kimberly said on :

    Please share the shopping guide:)

  7. Wilfredo said on :

    I know this if off topic but I’m looking into
    starting my own blog and was curious what all is needed to get set up?
    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very web smart so I’m not 100% sure. Any tips or advice would be greatly
    appreciated. Many thanks

    ulnar (Shella)

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